15 reasons to support local food

1. Local consumption means less transportation

Ø Fuel costs are reduced

Ø Food arrives to consumer fresher, tasty and full of nutrients when it’s not travelling long

distances in trucks or stocked in warehouses

Ø ”Why buy juice made of foreign apples when our own trees are full of fruits?” - make the best

use of local food supply whenever possible!

2. Taste

Ø Shorter time from field to plate ensures better taste and quality

Ø New local food customers are often surprised when they experience the difference in TASTE

Ø Local food producers are often introducing more choices and flavours in their products

Ø Exquisite taste is more desirable than perfect looks or economically packable shape

3. Local Food supports local families and employment

Ø Keeping the money and the taxes for the benefit of the local development

Ø Helping to maintain jobs in the area - and to create new jobs!

Ø Indirectly farmers provide work and income in other areas of business in the community

Ø Adding value and increasing profitability of local production

Ø Creating a chance for growth

Ø Demand for local food creates new chances for local farmers, services and enterprises

4. Local food encourages new product development

Ø Striving for new markets and customer satisfaction, local food farmers are open-minded and

willing to use new technologies for creative ideas in product development

5. Local food brings more interaction and co-operation + more culture!

Ø Local food producers are often willing to search for new management and farming models

Ø Interaction and co-operation with different partners has proved to be a fruitful and effective

way of business development

Ø Local food is engaging co-operation partners from many different areas and creating synergy

between sectors

Ø Local food is not only about the food - it means the whole culture in the living environment

combining handcraft, art, music, socializing etc. together

6. Educating people and improving consumer awareness

Ø Having transparent and reliable production methods and being devoted to skillful land

management, local farmers are open for consumer conversation

Ø Interacting with consumers gives farmers a chance to educate people on real-life food


Ø In return farmers have a chance to get direct feedback on their products

Ø Educational measures should be directed towards restaurants and markets

Ø Open farm-days and food experiences are an excellent opportunity to introduce also young

children to farming life – they are after all the future customers and decision makers!

7. Local food emphasizes regional identity and keeps the heritage of the area alive

Ø Taste of the local food is taste of the region

Ø Special environmental characteristics (soil, climate, season, farming methods) are unique for the


Ø Regional food culture, areas known for certain type of plants, animals or products

Ø Food is an essential part of the rural heritage

Ø Local food enhances the tourism experience – tasting the culture!

8. Local Food helps to preserve open landscape and rich wildlife

Ø When farmers are able to continue farming, the landscape stays open.

Ø Sustainable farm environment creates living surroundings for rich wildlife.

Ø Responsible farmers realize how dependent they are on natural resources, fertile soil and clean

water. They are committed to environmental aspects and careful stewardship of the land

9. Local Food preserves genetic diversity

Ø Reviving and restoring old plant and breed varieties

Ø Old plant varieties may be better accustomed to the regions farming environment and thriving

under these conditions

Ø More selection on our food tray

Ø The value of different varieties lies in taste and character; trying to produce vegetables with long

shelf life, logistically best size and shape, and appealing looks should not limit the search for

taste and character

10. Origin of the food

Ø Knowing where your food comes from!

Ø Local farmers aren’t anonymous – they have a name and a location and are welcoming the

customers to receive further information on how your food is produced

11. Local food means more food safety

Ø Preserving the farming land for local and national food production à leading to higher

percentage in self-sufficient food production

Ø Traceability of food products

Ø Control of the quality and production methods (use of herbicides, pesticides, fertilizers,

antibiotics, control of environmental impacts, disease prevention)

12. Local food focuses on seasonal eating

Ø Celebrating food at its best flavour and the peak of taste

Ø Eating food according to natural harvesting time

13. Traditional food culture meets modern consumer!

Ø Traditional cookery is back in fashion

Ø Restoring traditional food culture and introducing it to consumers of today in new attractive


Ø Old recipes and cooking methods can be utilized in local food marketing and product


Ø Traditional cooking methods often honour the flavours and nutrients of food

Ø No use of artificial ingredients is an important factor for many consumers today

14. New cultures meeting local food producers

Ø Immigrants and mingling of new food cultures gives an opportunity to new flavours and product


Ø Smaller scale food enterprises and producers are often willing to try out new crops and products.

These try-outs can turn out beneficial for both the customers and the producer/company

offering them

15. Local Food is an investment for the future

Ø By supporting local farmers today, you are helping to ensure that there will be farms in your

community tomorrow"}

Lars Eriksson